Kieler Woche Plakate

Pitch Perfect


Kunsthalle Luzern, Löwenplatz 11

Opening hours

noon - 6pm


Festival ticket or single entry (CHF 5.–)


October 7th, 4.15 PM with 2xGoldstein (Jury)

The Kiel Week is not only Europe's largest sailing regatta but also a massive city festival that draws people from all over Germany. Over the years, this annual event has evolved into a prestigious design competition. Since 1959, five selected designers or design agencies are invited each year to participate in a pitch to create the poster for the upcoming event

During this process, they not only receive a written briefing but are also invited to Kiel Week for a weekend to experience everything on-site and firsthand.

The theme of the poster remains unchanged over the years, and thus, the designs from the past sixty years offer a unique insight into the evolution of European graphic design. The list of winners and participants reads like a Who's Who of graphic design. Well-known names such as Anton Stankowski, Ruedi Baur, Wim Crouwel, Cyan, Alan Fletcher, Josef Müller-Brockmann, and Rosmarie Tissi can be found among them.

In our exhibition, for the first time, we will not only showcase all the winning designs but also display a wide selection of designs from the participating teams.


Kieler Woche (Kiel),

Printing partner

Multi Reflex

Curation and Scenography

Josh Schaub