We like to move it

Animated details can elicit emotions that would otherwise not arise from a static image. Movement also provides space for more information. Elements are able to disappear and others can appear. Details are emphasized by magnification, as the eye moves from the large to the small, the use of motion design making it easier to guide the audience. What moves, modifies or flashes attracts attention. With static graphics, on the other hand, these possibilities do not exist.

Thus, the festival offers inspiration for graphic designers, highlighting possibilities for students, animated design as an identity feature for companies and their corporate design, or original works of art for those interested.