Although moving graphics have become widespread due to the growth of digital editing and playback capabilities, the tradition is much older. Visitors are invited to take a look at the creative aspects of film production. At the same time, the journey into the past illustrates the diverse skills required of graphic artists nowadays.

The curator Florian Krautkrämer is a professor at the Lucerne School of Design & Art. He wrote his dissertation on the topic of Type in Film (Schrift im Film) and has given numerous lectures in Switzerland and abroad on the subject of opening credits design.