Weltformat Newcomer Award


Luzerner Kantonalbank, courtyard, Pilatusstr. 12



This year, around 750 visual interpretations of the theme Representing Generation Z reached the jury of Weltformat Newcomer Award. The twenty most exciting works will be presented in an exhibition.

Every year, Weltformat Graphic Design Festival presents exciting and surprising designs by young designers as part of Weltformat Newcomer Award. Twenty selected designs are exhibited in public space and the winners of the Newcomer Award and the audience award are announced during the award ceremony on the opening evening of the festival.

The theme of this year's Weltformat Newcomer Award is Representing Generation Z. We wanted to give a young generation of graphic designers a voice! In the form of a poster, young talents from all over the world visualised a message that is important to them. What values do they represent, what do they care about and what do they (finally) want to get on the agenda? Be it a personal, social or political issue, the climate crisis, social inclusion, mental health, economic security or education – the winning posters are bold statements that say: Boomers and Gen X watch out – now it's Genretaion Z’s turn!

This year, 742 visual interpretations of the theme from 38 countries worldwide have reached the jury of Weltformat Newcomer Award consisting of poster designers. The different methods and techniques applied show the diverse approaches of a young generation of visual designers.


Herendi Artemisio, Badesaison, Giliane Cachin and Dan Solbach


APG|SGA, JCM Werbedruck AG, Grilli Type and Luzerner Kantonalbank