This Way!

As a typefoundry, Threedotstype  are obsessed with arrows – all their fonts contain additional sets of navigation symbols. This  inspired the studio to go beyond typography and put together a broader presentation. The arrow as a symbol has been used in different ways for centuries and has various connotations. Legend has it that the first arrow was used to mark the way to a brothel. Today, the arrow follows us for example as a cursor on the screen.

The arrow is primarily a direction indicator, but is also used as a killing tool and as part of Amor’s bow it’s a symbol of love. The exhibition This Way! explores the phenomenon of the arrow as a means of visual communication that permeates our everyday lives and analyses its complex symbolism. It takes visitors on a journey into the world of signposts – from the beginnings of visual communication to today’s applications. The aim is to show the historical background of arrows and to illuminate the fascinating symbol from different angles.