This year, more than eight hundred visual interpretations of the theme Manifesting Rules reached the jury of Weltformat Newcomer Award. The twenty most exciting works will be presented in an exhibition.
Every year, Weltformat Graphic Design Festival presents exciting and surprising designs by young designers as part of Weltformat Newcomer Award. Twenty selected designs are exhibited in public space and the winning poster is announced during the award ceremony on the opening evening of the festival.
The theme of this year's Weltformat Newcomer Award is Manifesting Rules – referring to the festival theme Tools & Rules. The numerous submissions show which formal and content-related rules the participants personally act on – and which ones they think should definitely be broken. Rules and regulations may limit creativity – on the other hand, they can be liberating, especially in times of seemingly endless possibilities. The question is, whether exciting results emerge when graphic designers disregard rules or rather when they consciously allow restrictions. Are design rules crucial and important or just an unnecessary dictation and the only rule to follow should be: no rules?
Students and young professionals have visualised their answers in the form of a poster. This year 807 visual interpretations of the theme from 59 countries worldwide have reached the jury of Weltformat Newcomer Award consisting of poster designers and a representative of APG|SGA. The different methods and techniques applied show the diverse approaches of a young generation of visual designers.
Yvo Hählen, Balmer Hählen (Lausanne), Kerstin Landis, Hubertus (Zurich), Thibault Tissot, Onlab (Geneva), Annina Schepping (Basel) and Bruno Niederberger, APG|SGA (Lucerne)
APG | SGA, Grilli Type, JCM, AWP Plakatif and Luzerner Kantonalbank