The typographical poster has a long history and tradition. Even during the French Revolution, typographical posters were used to provide information from official and political announcements. The posters were created from the collection of existing letters at the typesetters. Text-only posters were the normal form of public information before image posters, and later the photo poster, conquered the poster panels. In Switzerland, typographical posters arrived at the end of the 1920s. It was Walter Käch and Ernst Keller who gave typographical posters new impetus in the 1930s. At the end of the 1950s and in the 1960s, the Swiss style of font on typographical posters was rediscovered. The letters were not only removed from the type case, but in many instances they were cut in linoleum. Armin Hoffman, lecturer at the Kunstgewerbeschule in Basel, mastered this technique exquisitely. Even today the typographical poster is highly rated in Switzerland and enjoys great recognition abroad. In the exhibition, typographical posters in their purest form will be displayed which show the varied life of lettering poster creation in Switzerland since the 1930s.