At Weltformat each year, we highlight different content-related, formal as well as technical production aspects of the poster medium. Until now, we concentrated on printed and static posters. This year, we have, for the first time, turned our attention to moving formats and are dedicating its own comprehensive exhibition to this emerging form of design. The curator Josh Schraub explores the possibilities and the limitations of digital posters. What are the techniques and methods of narration? Where does the poster end and where does a film begin? It ultimately leads us to the question of what a poster actually is and how this medium will continue to develop in the future.