This year, for the fourth year running, the poster festival Weltformat is organising a student international poster competition. Twenty posters will be shortlisted and unveiled at a special outdoor exhibition at the festival in Lucerne in October. At the opening of the festival, the winning poster will be awarded a prize of 1,500 CHF by APG|SGA (Switzerland’s leading Out of Home advertising company). In addition, 500 copies of the winning poster design will be printed and displayed throughout Switzerland after after the festival, courtesy of APG|SGA.

Theme : Desire. Desiring pleasure, the company of familiar faces or a dessert, the desire to do sport or to pursue a creative activity – desire is our motivation, an inner need to do or want to have something specific. A need to fulfil a wish. But how does a poster convey desire through its content, message or allure ? What prompts the observer of a poster to react – which form of desire is at play ? For the competition, we are looking for posters in which such desire is triggered.